4/30/2023 0 Comments Imail updates![]() ![]() Here are 3 reasons why they actually matter: 1- Increased product adoption Your target audience deserves to see what is new, what user feedback has been considered and resolved, what features have been deactivated and what has been added.īut that’s just a common sense approach to the question, “why do product update announcements matter?” It can even annoy them to see product updates where you haven’t changed what annoys them. Most users have things that they would change in your product, but they couldn’t care less unless it is that specific thing that they don’t like that you are changing. Let me just answer my own question loud and clear before we start misunderstanding things: Let me pop up another one: Why should they care? Why do the users need to know about your product update? Let’s start answering our pre-announcement questions. Why is announcing product updates the right way important? Product updates are essentially strong indicators that you care about customer feedback and work on providing users with the best user experience possible.īut you can’t just assume that your users and potential customer will automatically know that. ![]() Thus, be it minor product updates or major ones, they can be announced in different places like blog posts, in-app messages, social media posts, or emails. While most product updates aim for active user engagement and an enhanced experience for user journeys, they can also aim to get a chance to re-engage churned users. Let’s start with a definition of product updates and then deep dive into the concept of product announcements What exactly is a product update?Ī product update is a change in a product made to fix a problem, satisfy a need, or reveal a new feature. How you can start elevating your product update announcements today.What defines a successful product update announcement,.In this guide to product update announcements, we will answer these three crucial questions as we take a look at: □ How will the user be guided to benefit from the new product update? □ How should a user see a product update? □ Why does the user need to know about this product update? The marketing team is ready to announce the update in three, two, one…īut you worked so hard for it ☹️ What could have gone wrong?Įverything, unless you asked yourself three important questions beforehand: Your product team is working on last-minute corrections salespeople are going over all the new functions to answer customer questions the customer success team is monitoring every bit of the product to see how users react. Announcing product updates is one of the most thrilling parts of growing a SaaS business. ![]()
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